Hello Everyone!

My name is William Bo Baker and I consider myself to be a well-seasoned creative professional with over ten years of experience in all facets of the industry including: brand development, art direction, print design, apparel design, screen printing, illustration, web design and marketing strategy. It’s imperative to achieve optimal marketability by connecting the consumer to the story of the brand or product. Advertising is not just about reaching the most people, it’s about engaging the correct people to interact with the correct message; it’s more than just delivering a service... it’s delivering momentum!

I started out in 2004 as a intern at Crown Marking Inc. of Minneapolis, MN. and worked two years with the Sr. Graphic Designer. During this time, I also created promotional material for many different local bands and businesses in the metro area. In 2007, I became the Art Director for the international fashion label Silver Dagger down in the sunny state of Florida. In 2009, I was given the responsibilities of Art Director for Ultimate Beverages LLC. and was responsible for projects such as the Hard Rock Vodka brand. On top of helping the growth of the Silver Dagger and Hard Rock Vodka, I've had important roles in private licensed apparel. A few clients that I’ve worked with are English Laundry, Hulk Hogan's Immortal 1, MMA's Action Fight League and the Seminole Hard Rock Hotel and Casino. In 2012, I was given the opportunity to become the Art Department Manager for the international mens clothing brand, BUGATCHI, where I conceptualized and executed innovative collateral for a variety of categories in menswear with a team of designers. Most recently in 2016, I was Senior Designer at Spectrum Marketing Services, where I handled an array of projects in print, apparel, web design, and marketing strategy for clients. I had also taken on the role of doing a company rebrand and implementing new marketing strategies.

From my years in the creative field, I understand the effort, attention and patience required to develop strong integrated cross-platform marketing programs that build brands. If you should need any further information or to schedule an appointment, please feel free to contact me directly.

Sincerely,